TESTIMONIALS
“We had several people in consideration for our National Account Director role when we decided to contract Brand Evolution as our outsourced National Account Team. Brian and Rob quickly dove into our business getting a handle on our trends, integrating with our team and connecting with our wholesaler network. Members of my team have commented on how quickly they hit the ground running. Brand Evolution has implemented tracking for more streamlined communication, regularly advise on market opportunities and pricing strategies all while presenting our brands to our national customers coast to coast. They are collaborative and proactive. Our wholesalers are being engaged at a whole new level providing a trickle-down effect into regional sales. At the same time we've realized new sales opportunities in important strategic chains like Safeway, Total Wine and Trader Joe's among others. Brian and Rob's deep understanding of national chains is what allows this model to be efficient and successful. You're getting an expert team at the value of a single National Account Manager. They cover more ground in a polished and professional manner that only comes from experience. I would highly recommend Brand Evolution if you're just starting up or simply haven't achieved the results you expect in the national channel. They'll get it done.”
JENNIFER MCKEOUGH
Vice President of Sales, Share a Splash Wine Company
“We started working with Brand Evolution in July 2020 as our all-inclusive national account team. Since then, we have seen a significant increase in connectivity driving alignment between our regional sales teams, distributor partners and on/off premise customers. In addition, they have greatly assisted with putting systems/tools in place that help further communicate our expectations (newly developed Brand Standards, monthly distributor updates and data analytics) across all channels. Their relationships throughout the industry have been an asset and we are 100% confident that we have achieved a higher level of success with Brand Evolution as a part of our team."
JOEL JAEGER
Senior Vice President of Sales, Fishbowl Spirits
"Brand Evolution is a cutting-edge company that delivers from strategy to execution in Key Accounts. Rob & Brian bring years of experience in the Key Account Arena with a balanced approach of strategic & commercial. Through leadership, partnership, plans, & execution, Brand Evolution brings value and delivers results. Brand Evolution is a critical partner for any organization with aspirations of achieving greatness.”
RICHARD A. PASCUCCI JR.
Owner, Black Apple Group, LLC
"With their combined account knowledge and channel expertise, their team has created immediate results for our clients while imparting lasting value. They are also great guys that fit the boardroom just as well as the wine bar. If you're looking for strategic sales guidance and national account results, look no further."
STEPHEN MILES
Founder & CEO, North Avenue Brands
"Brand Evolution is a cutting-edge company that delivers from strategy to execution in Key Accounts. Rob & Brian bring years of experience in the Key Account Arena with a balanced approach of strategic & commercial. Through leadership, partnership, plans, & execution, Brand Evolution brings value and delivers results. Brand Evolution is a critical partner for any organization with aspirations of achieving greatness.”
RICHARD A. PASCUCCI JR.
Owner, Black Apple Group, LLC
"Rob Garafalo is one of the most professional and genuinely nice people I have had the pleasure to work with. As a buyer, I appreciated not only his honesty and reliability but, also his wealth of knowledge and willingness to let me learn from him. He is always quick to consult when asked and extremely thorough in his response and follow through."
ANGELICA SBAI
Restaurant Operations and Beverage Specialist
"Brian Rieke's strategic and thought provoking style is what stands out about him. He digs deeper, looks beyond the obvious to deliver solid insights, and make a sound recommendations. He is a great conduit between the Sales and Marketing teams, seeking solutions based on market needs, while leveraging marketing intelligence to deliver unique, and interesting concepts. He is a great communicator, honest, but always encouraging."
GABRIELA BECKER
VP Marketing Francis Ford Coppola Winery
"I have worked with Brian Rieke, directly and indirectly, for close to 15 years. I consider him to be the most professional, dedicated, and principled person I have worked with in my 30+ years in this industry. His market knowledge is superior, and his ability to gather and analyze market data and trends is outstanding. He uses this to be proactive rather than reactive. He has excellent "people" skills, uses the phone as often as email, and handles stressful situations exceptionally well. Brian has a multitude of experiences, and he uses those experiences to his advantage. He keeps very high standards for himself and those around him, and working with Brian has always been a pleasure. My sincere hope is that we continue to work together, in whatever capacity, for as long as I am in this industry."
CHRIS BYRNE
VP Off Premise Sales RNDC
From the first full team conversation that we had with Brand Evolution in June of 2024, it was clear that they had a great deal of experience in their field, backed up by an impressive network of connections and understanding of the space from top to bottom. They also immediately exhibited a strong passion for the space and especially for the brands that they partner with. These qualities stood out to us at the time, as we were just beginning to take the next step in scaling up our sales efforts for Boba POPS, and these qualities have consistently continued to stand out to us throughout the past few years working alongside Brand Evolution. We can always tell that our brand is receiving the attention and support that it deserves from the Brand Evolution team, and that they truly have our brand’s success and best interests at heart.
All of Brand Evolution’s team members are exceptionally responsive and open to collaborative dialogue. They have lent us invaluable perspective and guidance regarding both immediate projects and long-term strategy, and have adjusted and grown alongside us as Boba POPS has developed. From acquisition of national chain placements to coordination with distributors, Brand Evolution has been an integral part of Boba POPS’ growth, and we would be excited to recommend them to other brands in similar positions.