TESTIMONIALS
"From the first full team conversation that we had with Brand Evolution in June of 2024, it was clear that they had a great deal of experience in their field, backed up by an impressive network of connections and understanding of the space from top to bottom. They also immediately exhibited a strong passion for the space and especially for the brands that they partner with. These qualities stood out to us at the time, as we were just beginning to take the next step in scaling up our sales efforts for Boba POPS, and these qualities have consistently continued to stand out to us throughout the past few years working alongside Brand Evolution. We can always tell that our brand is receiving the attention and support that it deserves from the Brand Evolution team, and that they truly have our brand’s success and best interests at heart.
All of Brand Evolution’s team members are exceptionally responsive and open to collaborative dialogue. They have lent us invaluable perspective and guidance regarding both immediate projects and long-term strategy, and have adjusted and grown alongside us as Boba POPS has developed. From acquisition of national chain placements to coordination with distributors, Brand Evolution has been an integral part of Boba POPS’ growth, and we would be excited to recommend them to other brands in similar positions."
HARMON ROZYCKI
COO, Unifying Spirits / Boba Pops
“From the very first day of Brother’s Bond, Brand Evolution has been a critical part of our foundation. We began working together at the inception of our business, when the brand was just entering the market, and they immediately distinguished themselves as far more than a traditional brokerage partner.
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Brand Evolution operated as a true extension of our internal team—bringing strategic clarity, disciplined execution, and unmatched national account expertise at a moment when getting things right mattered most. They didn’t just help open doors; they helped us understand which doors mattered, how to walk through them, and how to build sustainable velocity once we were inside.
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Their approach is thoughtful, hands-on, and relentlessly solutions-oriented. From pricing strategy and sell-in to distributor alignment, retail execution, and cross-functional coordination, Brand Evolution consistently leaned in, anticipated challenges, and delivered results. Their industry relationships and credibility accelerated our progress, but it’s their follow-through and accountability that truly set them apart.
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Launching a premium spirits brand is complex, and success is never accidental. Our early momentum and continued growth are directly tied to having a partner who combines strategic vision with flawless execution. Brand Evolution has delivered both—consistently and at a very high level.
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It is rare to find a team you trust from day one and continue to rely on as you scale. Brand Evolution has been exactly that partner for Brother’s Bond, and we recommend them without hesitation.”
VINCENT HANNA
Co-founder + CEO Brother's Bond Distilling Company, LLC
“Brian and Rob have been integral members of the Brother’s Bond team since prior to our official launch in 2020 and I highly recommend you partner with them. In my experience working with a variety of partners and agencies, it is rare to encounter individuals who display the level of commitment and dedication that Brian and Rob consistently bring to the table. What truly sets them apart from other agency partners is their ability to seamlessly integrate with our team. They work as though they are direct employees of our organization, always ensuring alignment with our brand vision and goals. This rare quality eliminates the tension that often arises when working with external agencies (or distributors), allowing for a highly productive and collaborative relationship. Brian and Rob's thoughtful approach to the brands they partner with is another defining factor. They are extremely discerning in selecting brands that compliment their portfolio, ensuring they deliver an elevated model to achieve growth and success. Their vast knowledge and experience in the National Account channel is undeniable, but it is their unwavering dedication to their clients, work ethic, and constant willingness to go above and beyond that truly sets them apart. I can confidently say that Brian and Rob’s contributions have had a direct and measurable impact on the success of Brother’s Bond. Their professionalism, strategic insight, and hands-on approach have significantly advanced our business, and I have no doubt they would do the same for any company they partner with. If you are looking to grow your National Account business, I highly recommend that you consider partnering with Brand Evolution. With them on your team, you can move forward with the confidence that they will make a positive and lasting impact on your business.”
NICOLE THARALDSON
VP Sales, Brother’s Bond Bourbon
"We began working with Brand Evolution in fall 2024, at a time when we had modest momentum behind our brands but limited visibility at the national chain level. From day one, they brought a level of professionalism, strategic guidance, and industry connectivity that immediately set them apart.
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Brand Evolution has done far more than a traditional broker that just submits new items — they’ve acted as an extension of our internal team. Whether it’s pricing strategy, sell-in support, wholesaler coordination, or third-party marketing integration, they’ve rolled up their sleeves and been in the trenches with us. They’re responsive, solutions-oriented, and genuinely invested in our success.
In under a year, we’ve gained over 1,000 points of distribution across some of the most important retail chains in the country, spanning multiple brands and channels. That kind of growth doesn’t happen by accident — it’s the result of having a partner that knows how to execute and is willing to go beyond the typical playbook.
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It’s rare to find a team that brings both short-term results and long-term value. We’re lucky to have Brand Evolution in our corner.
SAM HIRSCH
Founder, Piermont Brands (Chica~Chida, Tequila Cayéya)
“We started working with Brand Evolution in July 2020 as our all-inclusive national account team. Since then, we have seen a significant increase in connectivity driving alignment between our regional sales teams, distributor partners and on/off premise customers. In addition, they have greatly assisted with putting systems/tools in place that help further communicate our expectations (newly developed Brand Standards, monthly distributor updates and data analytics) across all channels. Their relationships throughout the industry have been an asset and we are 100% confident that we have achieved a higher level of success with Brand Evolution as a part of our team."
JOEL JAEGER
Senior Vice President of Sales, Fishbowl Spirits
“We had several people in consideration for our National Account Director role when we decided to contract Brand Evolution as our outsourced National Account Team. Brian and Rob quickly dove into our business getting a handle on our trends, integrating with our team and connecting with our wholesaler network. Members of my team have commented on how quickly they hit the ground running. Brand Evolution has implemented tracking for more streamlined communication, regularly advise on market opportunities and pricing strategies all while presenting our brands to our national customers coast to coast. They are collaborative and proactive. Our wholesalers are being engaged at a whole new level providing a trickle-down effect into regional sales. At the same time we've realized new sales opportunities in important strategic chains like Safeway, Total Wine and Trader Joe's among others. Brian and Rob's deep understanding of national chains is what allows this model to be efficient and successful. You're getting an expert team at the value of a single National Account Manager. They cover more ground in a polished and professional manner that only comes from experience. I would highly recommend Brand Evolution if you're just starting up or simply haven't achieved the results you expect in the national channel. They'll get it done.”
JENNIFER MCKEOUGH
Vice President of Sales, Share a Splash Wine Company
"Brand Evolution has proven to be an extremely valuable resource for introducing our new products into the market, securing top national account sales and managing all the day-to-day logistics of State registrations, distribution and account execution. It’s clear they are well respected in the industry and can reach top executives at the distributor level and decisive buyers at both national and regional accounts. Most importantly for me, they say what they do and do what they say. There is a level of honesty & integrity amongst the entire team which is both comforting and reassuring, be it good news or bad. I cannot recommend their partnership highly enough. Great 'bang for the buck!'"
MARK COLEMAN
Founder, Tap3 Innovations
"Brand Evolution is a cutting-edge company that delivers from strategy to execution in Key Accounts. Rob & Brian bring years of experience in the Key Account Arena with a balanced approach of strategic & commercial. Through leadership, partnership, plans, & execution, Brand Evolution brings value and delivers results. Brand Evolution is a critical partner for any organization with aspirations of achieving greatness.”
RICHARD A. PASCUCCI JR.
Owner, Black Apple Group, LLC
"With their combined account knowledge and channel expertise, their team has created immediate results for our clients while imparting lasting value. They are also great guys that fit the boardroom just as well as the wine bar. If you're looking for strategic sales guidance and national account results, look no further."